People will likely be the most unpredictable factor in your business. You can pick all the right people, provide a great atmosphere and still have struggles among people in the workplace. It can be frustrating when you know you have carefully picked a team with complimentary skills that should fit well together, but there is still friction.
What are your core values? Sometimes we don’t even stop to think what our personal core values are. We know they must be there driving our decisions and actions, yet we don’t sit down to name them. This is more simple if you are only one person as you can decide what is important to […]
There are a lot of moving parts in business and sometimes when you are looking at a lot of pieces, it can be easy to lose sight of the main goal – clients. You may think that everything is built with your client in mind, and while I believe that’s everyone’s intent, it doesn’t always […]
When I meet with new clients, they often point to the struggle they see in their business. Often, it’s a lack of business coming in the door, so they assume it must have something to do with their sales and marketing. The truth is, it could be the systems you have in place or it […]
Whether you want to sell more to the clients you already have or create new ones, the quickest way to building a relationship is showing appreciation. When people feel like you go above and beyond, they will remember you – and they may even tell their friends. It’s about building loyalty and connection, not just […]
The challenge faced by all businesses is delivering the client a product or service he or she values and doing so better than the competition. To meet this challenge, a business or firm must examine its operations and set meaningful goals based on its current environment and financial position. A SWOT analysis is an excellent […]
In any business the cost of losing customers is dangerously high and negatively impacts the entire company, which is why it’s more profitable to expend your efforts on retaining existing clients. It is a well-known fact that it takes more resources and time (and in addition can cost 5x more) to acquire a new customer than […]