When I meet with new clients, they often point to the struggle they see in their business. Often, it’s a lack of business coming in the door, so they assume it must have something to do with their sales and marketing. The truth is, it could be the systems you have in place or it […]
Whether you want to sell more to the clients you already have or create new ones, the quickest way to building a relationship is showing appreciation. When people feel like you go above and beyond, they will remember you – and they may even tell their friends. It’s about building loyalty and connection, not just […]
If you’ve ever worked for or bought something from a business, you’ve probably realized they all have one thing in common: a mission statement. Mission statements are critical to the success of a business. They provide purpose and direction for the business and offer insight into the values and ethics that are significant to the […]
We often think of leadership in the confines of providing direction; defining goals, developing a strategy, and achieving results; and helping others be their best professional selves. What about our best selves? What about directing our own life? As a leader, it is critical to encourage and motivate others, but it’s equally important to inspire […]
The challenge faced by all businesses is delivering the client a product or service he or she values and doing so better than the competition. To meet this challenge, a business or firm must examine its operations and set meaningful goals based on its current environment and financial position. A SWOT analysis is an excellent […]
Every single person on Earth has 168 hours in a week; so how come some people accomplish so much and others so little? It’s simple: prioritization. Those who accomplish more examine all the things on their plate – from responding to emails to designing a PowerPoint for a big presentation to developing and implementing a […]
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle Your daily habits ultimately form the person you are, the things you believe, and the personality that you portray in both your personal and professional life. But what if you want to improve? What if you want to […]
A difficult conversation is a conversation where we have to manage our emotions and information in a sensitive way. We may need to address personality clashes, or deal with personal problems, or address poor performance, conduct, or investigate complaints. Most people dislike delivering bad news in person and will find any way to avoid it […]
A value proposition is not a slogan or tagline, it is a statement that explains what benefits you provide and for who, and how you provide this benefit uniquely well (It is the primary reason a customer should buy from you!). It describes your target buyer, the problem you solve, or situation you improve, for your […]
In any business the cost of losing customers is dangerously high and negatively impacts the entire company, which is why it’s more profitable to expend your efforts on retaining existing clients. It is a well-known fact that it takes more resources and time (and in addition can cost 5x more) to acquire a new customer than […]